Atalanta were founded in Bergamo in 1907 and first wore black and white stripes. The 1920 merger with local rival Bergamasca, who played in blue and white, cancelled the shared colour and left black and blue, and those nerazzurri stripes have been the home kit ever since, varying only in width. Away kits are traditionally white. The club has played 65 Serie A seasons without winning the league, a record, won the Coppa Italia in 1963 and the Europa League in 2024, reached the Champions League quarter-finals in 2020 and the Cup Winners’ Cup semi-finals in 1988 while still in Serie B. The badge took its circular form in 1984 and the current version in 1993.
An Atalanta shirt listed as a Christmas shirt is a real one. Since 2010 the club has played the last home match of each calendar year in a specially designed kit, afterwards auctioned for charity, so these belong to one fixture rather than a season.
Match shirts are the minority here. Training tops are the single largest group, and match-issue shirts prepared for named fixtures come second, ahead of both home and away shirts. Add roughly ten player-issue items, ten goalkeeper shirts, a dozen track jackets, nine polo shirts, four signed pieces and two Primavera shirts from the youth side rather than the first team. Joma, Asics, Errea and Nike branding each mark a different stretch: Asics and Errea sit in the 1990s and 2000s, Joma in the 2010s and 2020s. The listing spans 1990 to 2026, with the 2000s and 2010s supplying about three-quarters of it, and prices begin in single figures and reach around three hundred pounds.
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